Audi of America

Los Angeles Auto Show - Design Debut

What if . . .
We could build a display as strong as steel, but as light as air?

The A3 lineup was the biggest debut in Audi’s company history. EWI needed to design and fabricate a new sophisticated, show-stopping stand to meet Audi’s brand standards on a dime.

EWI pioneered an entirely new composite material. It was 80% lighter than traditional materials, saving both time and money on installation, making Audi’s distinct curves and angles soar. The entire auto show exhibit was concepted and fabricated in an ambitious timeline of just 8 weeks. The new progressive design increased Audi’s press coverage sevenfold.

"I was proud that our engineering lived up to both Audi's high standards and EWI's reputation for innovation. Their global team leads told us it was the best execution of the stand concept they'd seen."

- Brian Welton

  VP, Operations at EWI