by Leslee Faulkner, Director of New Business Development On the tradeshow floor, standing out in a sea of exhibits can be a challenge. Human attention spans are shorter than ever, and one or two massive companies always seem to get the best spots on the floor and pull out all of the stops when creating experiences for showgoers. (We know [...]

Last week, Exhibitor Group invited EWI Executive Creative Director Chris Petit to participate in a panel discussion about exhibit and experiential design.    For those who haven't met or worked with Chris, he led the design of Kia’s new, award-winning auto show experience. Back in 2021, Kia launched a new, reimagined global brand identity. To reinforce the brand’s move upstream [...]

By Michael Klann, EWI Director of Creative Technology and award-winning immersive technologist There’s no better playground for a technologist than CES. It’s like Candyland for tech-minded grown-ups: four days of discovering, learning and (most importantly) playing with the innovations that will shape our future.  I came to CES 2023 with a blend of curiosity and expectation. Curiosity because I hoped [...]

If you’re reading this, you’ve already found your way to EWI’s brand-spanking new website. Thanks for stopping by. We’re delighted that you’re here. Before we let you go to peruse what we’ve been up to lately, we thought we’d offer a bit of an explanation: Why a new website? And why now? Here’s the backstory: A few short years [...]

Just in time for the holidays, we just found out that EWI won a few more awards — this time from Event Marketer. The Experience Design & Technology Awards highlight the very best of design and technology in live experiences. And, as you might know, EWI is pretty good at that kind of stuff. :) We won the following awards: [...]

The role of brick and mortar is changing, and modern customers expect more from an in-person retailer than cool architecture, good lighting, and well-merchanidised products. The best brands play to the strength of brick and mortar by delivering memorable live experiences that the customer simply can’t get anywhere else.   At EWI, we are experts at creating live brand experiences that [...]