Factors to consider when designing your brand’s tradeshow presence

February 2, 2023|

by Leslee Faulkner, Director of New Business Development On the tradeshow floor, standing out in a sea of exhibits can be a challenge. Human attention spans are shorter than ever, and one or two massive companies always seem to get the best spots on the floor and pull out all of the stops when creating experiences for showgoers. (We know [...]

Panel Recap: Exhibit-Design Eye Candy

January 26, 2023|

Last week, Exhibitor Group invited EWI Executive Creative Director Chris Petit to participate in a panel discussion about exhibit and experiential design.    For those who haven't met or worked with Chris, he led the design of Kia’s new, award-winning auto show experience. Back in 2021, Kia launched a new, reimagined global brand identity. To reinforce the brand’s move upstream [...]

EWI at CES 2023: NFTs, MoCap and Haptics… oh my!

January 17, 2023|

By Michael Klann, EWI Director of Creative Technology and award-winning immersive technologist There’s no better playground for a technologist than CES. It’s like Candyland for tech-minded grown-ups: four days of discovering, learning and (most importantly) playing with the innovations that will shape our future.  I came to CES 2023 with a blend of curiosity and expectation. Curiosity because I hoped [...]

Telling the EWI story afresh

January 10, 2023|

If you’re reading this, you’ve already found your way to EWI’s brand-spanking new website. Thanks for stopping by. We’re delighted that you’re here. Before we let you go to peruse what we’ve been up to lately, we thought we’d offer a bit of an explanation: Why a new website? And why now? Here’s the backstory: A few short years [...]

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