Panel Recap: Exhibit-Design Eye Candy

Last week, Exhibitor Group invited EWI Executive Creative Director Chris Petit to participate in a panel discussion about exhibit and experiential design.    For those who haven't met or worked with Chris, he led the design of Kia’s new, award-winning auto show experience. Back in 2021, Kia launched a new, reimagined global brand identity. To reinforce the brand’s move upstream [...]

EWI at CES 2023: NFTs, MoCap and Haptics… oh my!

By Michael Klann, EWI Director of Creative Technology and award-winning immersive technologist There’s no better playground for a technologist than CES. It’s like Candyland for tech-minded grown-ups: four days of discovering, learning and (most importantly) playing with the innovations that will shape our future.  I came to CES 2023 with a blend of curiosity and expectation. Curiosity because I hoped [...]

Telling the EWI story afresh

If you’re reading this, you’ve already found your way to EWI’s brand-spanking new website. Thanks for stopping by. We’re delighted that you’re here. Before we let you go to peruse what we’ve been up to lately, we thought we’d offer a bit of an explanation: Why a new website? And why now? Here’s the backstory: A few short years [...]

RDI International Design Awards Winner

The role of brick and mortar is changing, and modern customers expect more from an in-person retailer than cool architecture, good lighting, and well-merchanidised products. The best brands play to the strength of brick and mortar by delivering memorable live experiences that the customer simply can’t get anywhere else.   At EWI, we are experts at creating live brand experiences that [...]

EWI brings home a Sammy Award for Innovation Technology

Today, EWI was named Organization of the Year by the Business Intelligence Group in the 2022 Sales and Marketing Technology Awards program (aka “The Sammys”). The awards honor organizations and products helping to solve the challenges organizations face when connecting and collaborating with prospects and customers.  “For more than four decades, EWI has worked with many of the world’s best brands [...]

A new kind of auto show experience: the story behind Bronco Mountain

After nearly 3 years, Motor Bella marks the return of the auto show to Motor City. But the event (which kicked off this week outside of Detroit) is not a traditional auto show. It’s an entirely new kind of engagement, and (in our opinion) this kind of new is super compelling. Modern audience expectations have shifted considerably in recent years. Traditional auto shows — [...]

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