Yazaki Innovations, Inc. — a subsidiary of longtime EWI client Yazaki Corporation — develops innovative technologies for automotive and non-automotive applications.

At CES 2025, the company increased its footprint from 900 square feet to 3,000 square feet. The company asked EWI to help leverage this space to amplify their message: Strength. Speed. Growth.

As a subsidiary, the company’s exhibit needed to align with corporate branding. But the space also needed to feel fresh, ambitious and innovative.

We utilized an inverse branding approach to push Yazaki’s brand in a more sophisticated, tech-forward direction.

The booth was designed and fabricated to showcase the company’s tech innovations, partnerships and internal product lines.

We strive to create impactful spaces as efficiently as possible so we utilized existing assets wherever possible.

To make budget reach as far as possible, we designed parts of the booth to be used as standalone properties at smaller, industry-specific shows.

The space attracted and educated an unprecedented number of guests, fostering meaningful connections with tech-minded industry attendees.