About Geoff Ledford

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So far Geoff Ledford has created 8 blog entries.

What RFPs Measure — and What They Miss

January 28, 2026|

By Justin Kurtz, Director of Live Events A colleague of mine was recently onsite at a trade show, supporting one of our longtime clients. During the show, someone stopped by the booth and asked a familiar question: “Who designed and built this?” Our client made the introduction. The visitor explained they were planning a formal RFP for an upcoming [...]

The scariest thing in retail right now? Playing it safe.

October 29, 2025|

By Lisa Ireland, Retail Account Executive Halloween is here. The holidays are right around the corner. And if you’re a retailer, there’s something that should be more frightening than any ghost story or nightmare you can imagine. (Cue ominous music here.) You don’t have a single memorable, engaging experiential touchpoint baked into your in-store presence. (Lightning flashes, thunder rolls, and [...]

Thinking beyond traditional venues

September 23, 2025|

by Mike Bollo, Vice President - Live Environments Thanks to social streaming videos, media feeds, podcasts, and other online channels, the average person is exposed to between 4,000 and 10,000 messages per day — a dramatic increase from just a few decades ago. And physiologically, our brains can’t process that much content. Our unconscious filters kick in. And traditional [...]

EWI is a 2025 Best Place to Work

March 12, 2025|

Once again, the Business Intelligence Group has named EWI a Best Place to Work for 2025. This award acknowledges our company’s commitment to creating a first-rate work environment where employees are engaged and equipped to perform at a high level.  Russ Fordyce, the CEO of Business Intelligence Group, had this to say about the award. "Congratulations to EWI for [...]

Employee spotlight: Dwayne Lacanaria

January 31, 2025|

This month, we had a chance to catch up with Dwayne Lacanaria, Vice President of Global Client Services. Dwayne’s journey from shop apprentice to account decision-maker inspires us — and is a great example of what makes EWI such a unique place to build a career. In the conversation, he discussed the importance of client service, a “normal” day [...]

EWI named 2024 Michigan Top Workplace

November 19, 2024|

EWI has been named a 2024 Top Workplace by the Detroit Free Press. We are amped — not just because of the award hardware, but because our team (evidently) loves to work here. This awesome award was based solely on employee feedback gathered by an anonymous survey from employee engagement technology partner Energage LLC. The confidential survey measured the [...]

EWI is (once again) a Best Place to Work

March 13, 2024|

We’ve always felt like EWI was a pretty special company. And now we have some shiny new award hardware to prove our feelings are merited.  Today the Business Intelligence Group announced the winners of its 2024 Best Places to Work awards program, which (in their words), “honors organizations fostering exceptional employee experiences and driving exceptional performance through vibrant and [...]

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