POP-UP RETAIL

 

HTC

HTC One Showroom

What if . . .
You could fuse the physical, digital, and human experiences of discovering a new favorite smartphone?

The launch of HTC's new flagship smartphone, the HTC One, was highly anticipated. EWI worked with HTC's agency to develop and deploy a pop-up showroom that drew attention amidst a crowded cellular marketplace.

EWI created a compelling customer journey where guests could experience the features of the phone through a larger-than-life format. The array of interactive displays delighted consumers and delivered detailed engagement analytics to HTC. Deployed in 8 major cities, the showroom invited people to stay, play and discover all the ways HTC One lives up to its bold tagline, "Everything Your Phone Isn’t."

"The interactives facilitated phone feature discovery while enabling relationships between customers, associates and the brand, in an environment teeming with conversation and fun."

- Janis Healy

  VP Strategy at EWI