Ford Motor Company

NAIAS Media Event

What if . . .
You could show the press, your customers, and your industry the future…live?

It was an historic moment for Ford: The announcement of its first electric car. To make the most of the moment, EWI delivered an integrated live campaign that was as innovative as the company itself.

Together, the campaign elements created a multi-venue, multi-audience and multi-industry roll out. The roll-outs included Ford’s CEO’s keynote speech at CES, the North American International 3,000-person press preview, and a touch-screen console in the prototype of the electric car. Our contributions were on budget- and timeline-driven, and high-impact. And our influence was long-term: The interface designed for Ford's-CES prototypes were integrated into the final model sent to production.