EWI Worldwide Invites GlobalShop Attendees to Join Session Focused on Pep Boys' Retail and Service Transformation Wednesday, March 19
Collaborative panel of brand-side leadership and program partners reveal key elements of success, from concept to execution, behind Pep Boys' new "Road Ahead" experience
DETROIT - March 11, 2014 - EWI Worldwide, a global live communications company, will co-present the panel session "Retail Transformed: How a Highly Integrated Team Can Spell Big Results" with specialty retailer The Pep Boys- Manny, Moe & Jack (NYSE: "PBY"), the nation's leading automotive aftermarket service and retail chain, and visual merchandising solutions provider InnoMark Communications at GlobalShop in Mandalay Bay, Las Vegas on Wednesday, March 19, 2014 from 1:30-2:30 p.m. PT.
The panel session, presented by The Global Association for Marketing at-Retail (POPAI), will reveal to attendees a behind-the-scenes look at the process and success behind specialty retailer Pep Boys' new "Road Ahead" format. Panel participants will include Pep Boys' Tom Carey, senior vice president, chief customer officer; Jean-Didier Allongue, vice president, creative, EWI Worldwide; Joe Cheesman, director of store décor, InnoMark Communications; with session moderation by Janis Healy, vice president, retail strategy, EWI Worldwide. Attendees can register to attend GlobalShop and sign up for the session here.
"Retailers who understand the value of taking a holistic approach to redefining their brand experience and exercise a collaborative methodology will see the greatest success," said Healy. "Pep Boys' ‘Road Ahead' remodel is the perfect example of how a focused organization can align goals, partners, research and smart design and come together to successfully adapt to customers' changing needs."
When Pep Boys set out to differentiate itself in the marketplace and connect with a new generation of buyers, while remaining relevant to the existing core customer, the company knew that it would take a very different retail approach. Leveraging three disciplines of a retail redesign, this forum will demonstrate how research, collaboration and "eye on the prize" thinking - cross-project and cross-agency - reinvigorated a classic brand.
"This new automotive service and retail experience is more than a store re-design, this is a complete Brand remodel - that at its core revolves around a keen understanding of the customer we are targeting, the overall brand repositioning strategy, and how everyone cross-functionally harmonizes to drive the transformation," said Carey.
The retail group of EWI Worldwide was formally established in 2008 and today serves clients in the specialty retail, consumer technology, gaming and automotive industries, such as Pep Boys, HTC, AT&T and Chrysler.
About EWI Worldwide
EWI Worldwide strengthens brands by integrating live experiences strategically across all kinds of spaces from exhibits, customer and consumer events to retail stores, visitor centers, live and online activations. The company designs programs as sequences of connected experiences-chapters of the brand story. For more information, visit http://www.ewiworldwide.com/, follow us on Twitter at www.twitter.com/yourstoryalive and read our blog at http://www.yourstoryalive.com/.
About Pep Boys
Since 1921, Pep Boys has been the nation's leading automotive aftermarket chain. With more than 7,500 service bays in 800 locations in 35 states and Puerto Rico, Pep Boys offers name-brand tires; automotive maintenance and repair; parts and expert advice for the Do-It-Yourselfer; commercial auto parts delivery; and fleet maintenance and repair. Customers can find the nearest location by calling 1-800-PEP-BOYS (1-800-737-2697) or by visiting http://www.pepboys.com/.
About InnoMark Communications
InnoMark Communications is a premier provider of visual merchandising solutions. We offer a fully integrated approach to creative design, production, and fulfillment of in-store marketing materials. This includes temporary/permanent displays, specialty packaging, graphic reproduction, and more. Our unique combination of talent, expertise, and in-house production capabilities guarantees exceptional design, quick turn and delivery, and high quality at the best possible value.
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