Alan LaFreniere
President, Retail Division
For more than 35 years, Alan has been creating brand-building retail environments and marketing programs for Fortune 500 companies around the world. He has built a reputation in retail design, custom merchandising and category management solutions. As President of the Retail Division, he is continuing that tradition by leading a talented group of retail marketing experts, tasked with developing and delivering compelling and engaging retail environments and merchandising programs.
Alan’s experience supporting corporate brands runs wide and deep – from transportation industry clients like Nissan, Toyota and Harley-Davidson, to gaming experts like Microsoft X-Box and wireless leaders such as AT&T.
Most recently, Alan led the strategic direction and overall management of DCI Marketing, one of the nation’s largest full-service marketing firms that specializes in the development of customized retail environments and marketing programs. While there, he expanded the company’s global capabilities by leading an international merchandising business platform group based in three countries.
Having earned a Bachelor of Science degree in Industrial Engineering from Clarkson University, Alan has held various committee positions for POPAI and has served on boards for a leading food service equipment manufacturer as well as a specialty printing firm.
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